The first ClampArt website, which went live in 2001, was one of bigflannel’s first websites. It served ClampArt well, as both an indexable and browsable resource. But ten years is a long time on the web, and it was time to update. We aimed for this new site to require users to click less, we wanted more intuitive navigation, bigger images, more narrative, easier sharing and an easier to update site. We also wanted to improve and not lose any search ranking as a result of the change.
We think we succeeded and ClampArt, its artists, clients, press and fans seem to agree. The site traffic is up and it appears to be indexing more highly than before. With a focus on great typography, clear layout and a simple, elegant structure the site both excites people about upcoming work and serves as a museum quality archive of the work the gallery has shown.
Built from the ground up in WordPress, you can see the new site here: